With the cost of living crisis weighing heavily on many Australian households, the NSW Government introduced a range of more than 70 rebates and vouchers to help ease the financial burden.
We partnered with TikTok content creators to drive awareness of Savings Finder in a series of paid videos highlighting their lifestyle benefits. This allowed us to leverage their content creation and production skills to speak to a diverse range of Australian families about the rebates and vouchers most relevant to them.
Role: Influencer Strategy, Concept, Influencer Management
Client: Australian (NSW) Government
