Scrolling on social all day might sound like a guilty pleasure, but that's where my best ideas start.
Florence Fahmy is a Senior Creative who turns culture into brand storytelling and creates ideas built to feel native to the feed and scale into full 360 campaigns.
Having worked across London, Sydney, and New York, she connects brands with communities through both influencer and brand-led content, spotting the cultural moments and audience insights worth building a campaign around.
Her work spans brands including PUMA, Dove, Heineken, Microsoft, Amazon Fire TV, ASICS, Sonos, and the Australian Olympic Committee and includes a Cannes Lion for Dove's "Share The First" campaign.
Credentials
LIA Jury 2026 | Creativity in PR
Creative Brief 2026 | The World Cup proved the feed has become the new screen
Bronze Cannes Lions | PR Lions for Dove's "Share The First" campaign
Little Black Book 2024 | UPRISING: AUTHENTICITY, INFLUENCE, AND IMAGINATION
Little Black Book 2023 | WHY NOT ALL INFLUENCERS ARE CREATED EQUAL
Winner Australian Influencer Marketing Council 2023 | Best Business, Finance, Insurance & Telco campaign for CommBank ‘Young Adults Rewards Campaign’
Finalist Mumbrella CommsCon Awards 2023 | Best Influencer Strategy for CommBank ‘Young Adults Rewards Campaign
