Scrolling through Instagram and TikTok day in and day out might sound like a guilty pleasure, but it’s the key to success in this industry
Florence Fahmy is a Senior Creative specialising in social-first ideas and art direction across 360 campaigns.
Having worked across London, Sydney, and New York, she creates culturally-driven ideas that connect brands with communities through both influencer and brand content.
With a strong understanding of internet culture and social behaviour, Florence develops big ideas that feel native to platforms and turn cultural moments into brand storytelling that sparks conversation and earns attention.
Her work spans brands including PUMA, Dove, Heineken, Ulta, HelloFresh, ASICS, Sonos and the Australian Olympic Committee, and includes a Cannes Lion for Dove's "Share The First" campaign
Features:
Little Black Book, 2024
Little Black Book, 2023
Awards:
Cannes Lions
Bronze: PR Lions for Dove's "Share The First" campaign
Australian Influencer Marketing Council: AiMCO
WINNER: Best Business, Finance, Insurance & Telco campaign for CommBank ‘Young Adults Rewards Campaign’
Mumbrella Sports Marketing Awards
FINALIST: Sports Marketing Agency of the Year
Mumbrella CommsCon Awards
FINALIST: Best Influencer Strategy for CommBank ‘Young Adults Rewards Campaign'
Qualifications:
2021 Awards School (Australia's equivalent of Miami Ad School). A selective industry-run course about commercial creativity and how to create effective ads.
2020 BA of Visual Communications, Sub major in Advertising, UTS
2017 - Art Direction, Fashion Short Course, Central Saint Martins
Skills:
Adobe Suite - Photoshop, InDesign, Lightroom, Premier Pro, After Affects
Photography and Content Creation - Art Direction, fashion + food styling
Social Media - Instagram, LinkedIn, Facebook, Facebook ads manager, TikTok, SnapChat, Discord
AI - ChatGPT and MidJourney
Graphic Design - Typography, layouts for print & digital, motion graphics and web design
Video editing - for digital and mobile
Copywriting - social captions, articles, concepts and ideation