Scrolling through Instagram and TikTok day in and day out might sound like a guilty pleasure, but it’s the key to success in this industry
I'm passionate about creating big ideas that translate across multiple channels. My creative approach is founded on a sharp understanding of leveraging consumer insights to communicate ideas that resonate with a brand’s audience and spark real conversations.
Social is my bread and butter... from current trends to culture. I use social to understand audiences and shape my creative thinking. And when I'm not crafting compelling brand stories at the desk, I'm writing and creating content across LinkedIn, Instagram and TikTok.
Most recently, I pioneered the first-of-its-kind social role at M&C Sports and Entertainment as a Social Creative. I delivered social-first ideas and influencer partnerships for some of Australia’s biggest brands including ASICS, Old El Paso, Sonos, Commbank (Australia's #1 bank), Origin Energy (Australia's leading energy provide) and Woolworths and BWS (Australia's largest supermarket and alcohol chain). Aside from the clients, I collaborated with the wider agency to deliver social insights monthly and run internal socials (Instagram and LinkedIn).
I have a strong entrepreneurial approach. Whilst completing a Bachelor in Visual Communications and Awards School until 2021, I freelanced, Social Media Management and Content Creation for top-tier hospitality clients, leading Australian fashion labels and beauty brands.
Features:
Little Black Book, 2024
Little Black Book, 2023
Awards:
Australian Influencer Marketing Council: AiMCO
WINNER: Best Business, Finance, Insurance & Telco campaign for CommBank ‘Young Adults Rewards Campaign’
Mumbrella Sports Marketing Awards
FINALIST: Sports Marketing Agency of the Year
Mumbrella CommsCon Awards
FINALIST: Best Influencer Strategy for CommBank ‘Young Adults Rewards Campaign'
Qualifications:
2021 Awards School (Australia's equivalent of Miami Ad School). A selective industry-run course about commercial creativity and how to create effective ads.
2020 BA of Visual Communications, Sub major in Advertising, UTS
2017 - Art Direction, Fashion Short Course, Central Saint Martins
Skills:
Adobe Suite - Photoshop, InDesign, Lightroom, Premier Pro, After Affects
Photography and Content Creation - Art Direction, fashion + food styling
Social Media - Instagram, LinkedIn, Facebook, Facebook ads manager, TikTok, SnapChat, Discord
AI - ChatGPT and MidJourney
Graphic Design - Typography, layouts for print & digital, motion graphics and web design
Video editing - for digital and mobile
Copywriting - social captions, articles, concepts and ideation
