Old El Paso is making some noise in support for Team Australia in the Paris 2024 Olympics. Starring ‘Home Team Heroes’ to unite the nation ahead of the upcoming games by celebrating the talent within Team Aus and encouraging audiences to ‘Make some noise from your Home Team’.
Role: Digital extension, Social Art Direction and Social Strategy
Client: Old El Paso
The role of social was to introduce our home team, get to know them and encourage Aussie fans to come together in support of their home team over Old El Paso. Through various trends and content authentic to our athletes and their platforms we built engagement, longevity and talkability for the campaign.
