Old El Paso got Aussies excited to celebrate Paris 2024 with ambassador content people actually wanted to watch.
The Ask: Use PR and social specifically to add engagement and talkability to Old El Paso's Olympic campaign, as Official Meal Kit Partner of the Australian Olympic Team.
The Idea: Built platform-native content for each athlete (Logan Martin, Mackenzie Arnold, Patty Mills) with a lighter, more authentic touch than the brand's own, introducing the Home Team and encouraging Aussies to come together in support, over Old El Paso.
Led art direction and social content for the campaign's digital extension, shaping platform-native content for each athlete channel and structuring the PR/social rollout across the three beats.
Talent access unlocked earned coverage across national outlets including Pedestrian, Financial Review, Good Weekend, Sydney Morning Herald, and GQ Sports, turning a social campaign into a genuine media moment,
