Content that made CommBank's FIFA WWC fan activations feel like something young players belonged in, not just watched.
The Ask: Draw awareness to CommBank's fan experience activations at the Australian FIFA Women's World Cup stadiums.
The Idea: Show fans exactly what the activations felt like from the inside, with two young Matildas and a fan with a large following, speaking the language young footballers actually use on social, not brand-speak. Built to inspire the next generation to get involved, pro level or not.
