Commbank wanted to draw awareness to their fan experience located at the Australian FIFAWWCfootball stadiums.
We decided to show fans exactly what it's like to take part in the activations with a little help from two young Matildas and a fan with large social followings. Our entertaining social content targeted young fans/footballers with the goal to inspire the next generation of professional players to get involved even if they weren't up to the pro level.
Role: Art Direction and Influencer Strategy
Client: CommBank (Australia's #1 bank) in partnership with the FIFAWWC