To teach young people, just how easy it is to manage their energy, we hit the streets with Origin Energy to spread awareness and educate.
Through competition style vox pop content, we quizzed young Aussies on their energy habits to show how they can actually get value for money and ways for customers to save and manage energy effectively.
Role: Art Direction and Influencer Strategy
Client: Origin Energy (Australia's leading energy provider)
In addition, to the 'Get Watt Wise' campaign, I led an always on influencer program that continued to teach young Aussie's how to reduce their energy use and get more money back when choosing Origin Energy.
The content tapped into specific niche audiences depending on the key message to ensure we were able to deliver entertaining content and connect with communities who were passionate about the savings.
