Luxury tequila brand, Solento is a spirit that emulates surfing; it’s all about slowing down, calibrating and appreciating what is around us
Embodying the surf culture we curated a launch strategy, bringing to life the ethos of the brand through refined event production, styling, and concept development. Every details down to the influencer seeding kits (1,669,715 reach and 5,396 unique link clicks) and content creation and copy for paid social (2M+ reach) emulated the slow, relaxed ethos ensuring maximum impact for the brand's entry into the market.
Role: Influencer strategy, art direction for gifting and launch event, paid social strategy
Client: Solento Tequila
