Sonos aimed to deepen brand education and affinity with a "Feel More" experience that seamlessly connected to culture. We crafted an intimate dinner party that immersed guests in the new Roam Colors speaker, using the event as a journey through the speaker's various color options.
By partnering with cultural influencers Jessica Nguyen and Flex Mami, who curated the guest list, menu, and entertainment, we tapped into dining and fashion culture. This approach generated 156 pieces of social content, 15.2 million social OTS, and a social content value of $209,000, amplifying the brand’s presence and impact.
Role: Art Direction and Influencer Strategy
Client: Sonos
