An intimate dinner party that turned a speaker launch into a dining and fashion culture moment.
The Ask: Deepen brand education and affinity for Sonos's new Roam Colors speaker through an experience connected to culture, not a traditional launch.
The Idea: Instead of a product demo, host an intimate dinner party as a journey through the speaker's colors. The guest list, menu, and entertainment curated by cultural tastemakers Jessica Nguyen and Flex Mami, tapping directly into dining and fashion culture rather than tech media.
Leading art direction, design and influencer strategy for the event, inspired by the 3 colorways of the Roam - Sunset, Wave & Olive.
156 pieces of social content
5.2M social OTS
$209K in social content value.
