turning Origin Energy's sustainability partnership with the Sydney Swans into a native social idea.
The Ask: Educate Australians on Origin Energy's role in managing energy at home, through the Official Energy Partner relationship with the Sydney Swans.
The Idea: Just as the Swans brought everything under one roof (training, recovery, performance) at their new Royal Hall of Industries HQ, Origin does the same with your home energy. One simple parallel, told through native social content built for Swans fans, featuring players like Brodie Grundy.
Led campaign end-to-end from concepted and leading art direction and creative direction on set to shaping the look, the shoot and the final cut.
Reached over 208,000 Millennial and Gen Z Swans fans.
