The Ask: Educate Australians on Origin Energy’s value in managing energy at home through their Sydney Swans partnership.
How we took this: We drew a parallel between how the Sydney Swans optimized performance by bringing everything under one roof at their new and improved Sydney HQ and how Origin Energy does the same with your energy. Through fun, native social content leveraging the Swans partnership, we successfully reached 208,000 Millennial and Gen Z Swans fans.
Role: Art Direction, Copywriting & Social Strategy
Client: Origin Energy (Australia's leading energy provider)
