There days, young people are a lot more skeptical when it comes to using a buy now, pay later schemes, and they are increasingly drawn to Neobanks and Fintechs that speak their language.
To bridge this gap, I concepted and executed a comprehensive influencer strategy that connected with young Aussies authentically across social channels showing. By using familiar faces and relatable scenarios the content depicted how CommBank StepPay addresses FOMO, enabling young customers to purchase time-sensitive experiences like music events and festivals
Role: Art Direction and Influencer Strategy
Client: CommBank (Australia's #1 bank)
