A reactive campaign TURNING a celebrity style moment into a cultural conversation
The Ask: PUMA wanted reactive, culturally native social content.
The Opportunity: Jacob Elordi and Harry Styles sparked conversation around men wearing ballet flats, we saw an opportunity for PUMA to tap into the emerging cultural shift and position the Speedcat Ballet as a natural fit.
The Idea: Male fashion creator Dennis Clemente naturally styled the Speedcat Ballet in his content, before trend reporter Jules stitched the video with reactive commentary, placing PUMA organically within the broader cultural conversation.
We moved quickly to capitalize on the cultural moment, going from emerging trend in March to live content by early May. Dennis’s original post was quickly followed by Jules’s reaction, creating a timely, organic response that felt native to the moment.
Together, over 8.4M impressions and 520K+ likes across both pieces of content.
